A Camera Still Out of Stock After Two Years

The Fujifilm X100VI launched at US$1,599 in February 2024, yet resale prices briefly hit US$2,900+ — an 80% premium. Two years later, most retailers still can’t keep it on the shelf.

This isn’t artificial scarcity. Demand simply outruns supply, and the buyers chasing it aren’t spec-heads. They want photos that feel like film, and that’s down to Fujifilm’s 90 years of film-making: Film Simulations.

Film Simulations Aren’t Just Filters

A filter recolors a photo after the fact. Film Simulations are color science built into the image processing pipeline — for each preset, Fujifilm rebuilds a real film stock’s color shift, contrast curve, highlight and shadow roll-off, and grain.

That expertise can’t be licensed or reverse-engineered. Fujifilm has made film since 1934; knowing exactly how a specific emulsion leans cyan in certain light, or magenta in highlights, is a moat competitors can’t cross. Anyone can do sharpness or fast autofocus. Making a JPEG look convincingly film-like, consistently and naturally? That’s still Fujifilm’s turf.

20 Simulations, and the Essentials

The X100VI ships with 20 built-in presets. Most people will live with these:

SimulationFilm InspirationCharacter
VelviaFUJICHROME Velvia (slide)Vivid, saturated — made for landscapes
ProviaFUJICHROME Provia (slide)Neutral, natural — a great default
Classic ChromeMid-century photojournalismLow saturation and contrast — perfect for street
Classic NegativeSUPERIA color negativePunchy contrast, shadows tinted teal — moody
Nostalgic NegativeOld photo printsSoft, warm tones that flatter people
AcrosNeopan Acros B&WFine-grain monochrome with real detail
Eterna CinemaETERNA motion picture filmDesaturated, cinematic — great for video
REALA ACEFujicolor Reala negativeAccurate color with a slightly punchy finish

The deep end is Film Recipes — tweak color, tone, grain, and sharpness, then save one-tap presets. The Fujifilm community (notably Fuji X Weekly) has shared 500+ recipes, an ecosystem no other camera brand matches.

Why the X100VI Itself Shines

  • 35mm-equivalent f/2 fixed lens: compact, low-light friendly, perfect for everyday carry.
  • 40.2MP APS-C sensor: excellent image quality with room to crop.
  • 6-stop IBIS, a first for the X100 series — handheld low-light shots become genuinely usable.
  • Hybrid viewfinder: optical/electronic switch, classic rangefinder feel.
  • 6.2K video: even footage gets Film Simulations applied, so clips look finished straight out of camera.

The formula works: stunning straight-out-of-camera color, genuinely pocketable, and fun to shoot. It doesn’t win spec wars; it wins the shooting experience.

The Honest Trade-offs

  1. Fixed 35mm lens — no zoom. Need wide or tele? You’ll be stuck with bulky conversion lenses.
  2. Expensive and scarce — a premium MSRP for a fixed-lens camera, inflated secondhand prices, and iffy warranty coverage on grey-market deals.
  3. Manual controls have a learning curve — dedicated aperture, shutter, and ISO dials are lovely once you know exposure basics; otherwise, start in P or A mode.

Who Should Buy It (and Who Shouldn’t)

Buy it if: you want a camera you’ll actually carry daily, love minimal-edit JPEGs, shoot street or travel, or crave a tactile, hands-on experience.

Skip it if: you need interchangeable lenses (look at the X-M5, X-T50, or other X-mount bodies), your work is heavily RAW/editing-driven, or price and availability top your priority list — this camera rarely discounts and often takes patience to find.

Final Takeaway

Film Simulations’ appeal is simple: they bottle film’s emotional character and make it instant. Fujifilm’s 90-year heritage, distilled into a small, beautiful, inspiring camera.

Still on the fence? Buy it if you want the feel of shooting — not the biggest spec sheet. It’s less about features and more about wanting photos that carry a look and mood you love, right out of camera.